10 October 2011

Because I'm Probably Not Worth It

Dear Ms Bettencourt - Clichy, Hauts-de-Seine, Paris.

I am writing to inform you that Mrs Root and I are considering becoming L'Oréalists and would like to seek your advice on how we might go about this.

To be blunt about it, we’ve examined all the major philosphophies: from the tub-dwelling Dodgynees of Sinope in classical times, right through to the nicotene-sodden existentialists of the modern era and, quite frankly, they’re all whingeing namby pambys, liberal wets, barking mad, or worse.

Your own philosophy on the other hand, seems to grasp the essential truth of modern life with such a deceptive wisdom yet dynamic profundity, somehow all encapsulated in one simple aphorism…. ‘Because We’re Worth It.’ [TM]

Sheer genius….it’s got ‘Cogito Ergo Sum’ knocked into a cocked hat, I can tell you!!

We know where you’re coming from too Lilian. As proprieters of a multi-thousand pound, wet fish distribution empire, we know when to call a spade a spade and the importance of developing a dialectic of olfactory capitalism to enlighten the early 21st century.

I say ‘dynamic’ because yours is a living breathing philosophy which moves with the times. I remember the slight look of dissapointment on Mrs Root's face in the early years when the slogan was ‘Because I’m Worth It.’ [TM]

Well obviously, YOU are - €34 million a month, or approx 25,350 times the French minimum wage, so I hear (LOL).

But then came the look of delight when it changed to ‘Because You’re Worth It.’ [TM] By golly, you should have seen the growth in Mrs Roots volume and confidence after that one! It was staggering.

But even that palls into insignificance besides the sheer transcendent bliss and ecstatic realisation that became hers when you delivered the ultimate teaching - ‘Because We’re Worth It.’ [TM]

Obviously there’ll be one or two points of doctrine to clear up before we join because, well, let’s not beat about the bush, not everybody is 'worth it', are they? You wouldn’t, I imagine, be including such wooly minded liberals as Germaine Greer or Polly Toynbee or Shami Chakrabatti as being ‘worth it’ now, would you?

Also It might be worth clarifying just what the ‘it’ is that those that are worthy of it are worth, if you get my general drift. If you could also say what the age is when people start to become ‘worth it’ is and what age they stop being ‘worth it’ and if you could clarify which groups are not ‘worth it’ and probably never will be and maybe how those who are not ‘worth it’ may proceed to become ‘worth it’.

Marvellous! I’m sure you’ve got all that worked out by now.

Can’t wait to hear from you. Here’s a pound in advance of membership fees.

Do you want references? I know the Pope quite well and am in frequent ongoing correspondence with him.

Yours in L'Oréalfactory anticipation

Henry Root - Supplier of Pure Protein from the Sea.
“There is nothing more sublime than the smell of wet fish on a Monday morning”

PS - [TM] - stands for trademark...not transcendental meditation.

1 comment:

Dick Downing said...

Reminds me of the 1970's self-help book "I'm OK, you're OK - but I'm not so sure about him."